Describe your product in 3 words.

Smart, simple, carefree

How did you come up with the idea for this product?

The inspiration for Click & Grow’s current technology came from reading an article about NASA’s plan to find effective ways to grow plants in space. I decided to try out different plant cultivation technologies to see if they actually work. Although it started out as a hobby for me, I soon developed a passionate interest in the topic and started exploring the subject. After testing the technologies I found that most of them were unsustainable or used excessive resources. So after some research, experiments and many tests, we finally developed the Smart Soil solution that takes care of most of the problems apparent with other technologies. The Smart soil really works!

What makes your product special?

Click & Grow’s technology is easier and more effective than similar products out there. We believe growing plants indoor can also complement your well designed home and thats why we have also dedicated a lot of effort into designing a product that is not only effective, but also beautiful.

What has been the best part of your startup experience?

With this product the most challenging part was to combine functionality with great design. We wanted to make a product that delivers what it promises, but also looks great sitting on the windowsill or the table. Plant cultivation technologies tend to be messy- there are pumps, sensors, soil and wires to worry about. With the Smart herb garden I feel like we managed to keep the focus on the design but not compromise on the quality.